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How to determine the best websites for a law firm

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How to determine the best websites for a law firm

Think about it: When you want to find the best restaurant, personal trainer, physician, or other professional, where’s the first place you turn? More often than not, you’re probably looking online—and so are your potential legal clients. That’s why website design for law firms is so critical to growing your client base. Below, we’ve included the criteria we used to determine the best law firm websites:.
To evaluate your website against the best law firm websites, you’ll need to look at three areas:
  • Client experience
  • Branding
  • Technical factors
Good client experience
  • Is the site’s content clear and easy to understand? All of the best law firm websites get straight to the point and don’t bury visitors in legal jargon. You’ll need good copywriting and plain language to succeed. Keep it simple!
  • Is the site easy to navigate? Is your site easy to get around, or do potential clients get lost? Structure your website with clear navigation to make it easy to see the value you provide.
  • Do visitors know what services you offer? What legal services are included and how do they benefit the client? How do the services relate to problems a client is facing? Address these with a clear description of services offered on your website.
  • Is it easy to find the firm’s contact information? Clients shouldn’t have to struggle to call you or send an email. Ideally, you should give clients multiple calls-to-action to contact your firm—and you should clearly display your firm’s contact details on your home page.
  • Does the site offer online client intake? If a client needs your help now, they shouldn’t have to play telephone tag. For the best law firm website, add an online intake system to help clients seamlessly start to get legal help (for example, using public intake forms with GetLEGAL Grow).
Strong branding
  • Are visuals strong? For a strong law firm brand, make sure your website design includes good quality, original images. Avoid stock photos.
  • Does the website feature social proof? You can build your reputation and put prospective clients at ease when looking at hiring you with testimonials, reviews, and positive social media posts. To attract more attention, display testimonials prominently on your website.
  • Do the bios and “about” page build authority? Your firm’s website should include a short bio that showcases the expertise of lawyers at your firm. To tie it all together, your “about” page should clearly state your law firm’s mission (driven by your vision and values).
  • Does the site feature authoritative blog content? Publishing blog posts, videos, or other content marketing materials relating to your target audience and their pain points builds your reputation as an expert and builds trust with clients. Show clients, you’re an expert they can turn to by providing valuable information on your site.
Top technical factors
  • Do pages load quickly? If pages on your law firm website don’t load fast enough, prospective clients will go back to Google and look somewhere else. Test your site’s speed and take measures to improve it if necessary. Pages should load in under 2 seconds.
  • Is the site accessible? Can people with low-vision or limited motor capabilities easily navigate your website? If not, update your color scheme. It’s important that your firm be seen by all clients. Use the tools on this list to check if your site is accessible. There should be no issues or only minor ones.
  • Is the site mobile-friendly? People spend more and more time on their smartphones—including when they’re looking for a lawyer. Visitors should find your website visually appealing and easy to navigate on a mobile device. Check your website on your own mobile device to see.
  • Does the website have a search engine optimization (SEO) marketing strategy? Search engine optimization is the process of making your website known to Google and then appearing in search query result pages. Implementing SEO best practices onto your lawyer website will grow your organic traffic and customer base.
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